Controversial? Outlandish? Insensitive? No, quite the opposite.
This crazy world is context folks. Take an old, newly-unusable word and give it a revamped existence. Flip it around some, we say. This outlet is now a means through which to channel such innovation; it's encouraged whole-heartedly.
So let's coax the negative connotations of the past to wane, continually allowing for something innovative, positive, inspiring perhaps. Daily.
Watch the Cosby show in rewind and you will find it's the same script as from All in the Family. Context, again.